Press Release


Fort Worth, TX –  Southside Salsa Co. officially debuts its “UGLY CHIPUGLY” salsa this weekend. Ugly Chipugly is a new, bold flavor brewed up by Jason Harskjold, Founder and Head Chef at Southside Salsa.  The craft beer inspired salsa notes a smoky chipotle flavor that compliments the coffee undertones  making for a salsa that not only has bark, but a bite.  And, bite it does!  If you’ve been looking or something with a kick, come see how good it feels (and tastes) to get ugly!

When:  October 7, 2013 (1-3p)

For more information contact Jason Harskjold, Southside Salsa Co. at or 817-691-3601.


Southside Salsa Co., a Fort Worth company, was founded in 2012 based on a long-cherished family recipe.  For many years founder, Jason Harskjold and his family, enjoyed his mother Nita’s fresh-made, all natural salsa, never knowing that one day the people of their hometown of Fort Worth would make a demand for it.  As Fort Worth’s Southside sub-culture grew, so did the demand for healthy, hand-crafted food options with fresh ingredients.  This is when Jason knew Southside Salsa’s time had come.  Launching at Central Market, Southside Salsa’s two Fort Worth inspired flavors, Panther City Mild and Hells Half Acre Hot, can be found in the cold dairy section with other fine, fresh foods.  The co-branded products will be available wherever salsa products are sold.  For more information please contact us at &


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